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Tradicion Azul Tequila to back Gilbertson

CHARLOTTE, N.C. (March 26, 2008) -- Jay Pennington, Managing Director of Extraodinario Brands, brand owner and importers of Tradicion Azul Tequila, announced that Tradicion Azul will join forces with Nitro Funny Car racer Bob Gilbertson starting at this weekend's O'Reilly Auto Parts NHRA Spring Nationals in Houston, Tex.


This is an exciting venture for us into the sport of professional drag racing," Pennington said. "We formed Extraodinairo Brands with the vision to provide the finest quality Tequila products to the Tequila aficionado and what better way to get the word out there about our new product than to be involved with a Nitro Funny Car. These cars run on high-octane nitromethane and Tradicion Azul, being 109 proof, is the high-octane Tequila that's perfect for fans of the fastest racing in the world."

Gilbertson is equally excited about this partnership.

"To have a company like Tradicion Azul Tequila come on board is a perfect match for this team," Gilbertson added. "Tradicion Azul is looking to get their brand known by the hip 20s something generation and what better way to get to them than drag racing. With Tradicion Azul's support we now have the resources to compete at the level it takes to be successful and the whole team is looking forward to getting back on track. Our team, with the help of our Manager of Business Development, Susan Teddy, will make sure that they enjoy their first time at a NHRA national event."

Tradicion Azul Tequila is made from 100% pure, estate grown blue Agave from the highlands of Los Altos in Jalisco, Mexico and at 109 proof is one of the highest quality extra premium Tequilas on the market. It's made for mixing into popular Tequila drinks like Margaritas and Tequila Sunrises and a little goes a long way. Their slogan is: "Tradicion Azul Tequila makes the hottest frozen drinks on the planet."